The Design
This project was part of the Canva X Prodigi Designathon, during this project we were given 72 hours to choose a social media app and design and experience within the in-app-editor. In implementing a new feature the brief provided hoped that we could potentially boost social interactions and engagement on the platform. Thus leading to our creation of Linkedln Elicits an in app editor that created connections among young professionals.
My contribution
Ui Design
UXR
The team
Zoe UXR
Nick UXR + UI
Ethan UXR + UI + UI prototyping
Process
Wonder
Explore
After the research phase we then started ideating using how might we? as well as Crazy 8s. We then ran through a process of voting and discussed certain ideas that could be merged together to build a robust solution after research and ideation we then decided on working on a feature in Linkeldn that provides daily prompts that are sent to the user and allows them to respond. This would help with key findings as research revealed that creating a connection point for users would pull them away from superficial posts.
Make
We then started to create our new feature that would help improve the users experience with Linkledn with wireframes as well as a user flow to map out the app's functionality and structure. From there, we created a high fidelity mockup and conducted usability testing to refine the design and improve the user experience. The final design then served as an component in Linkledn that improves younger users interactivity with the product.
User Flow Diagram- This then lead to the creation of a user flow diagram that explores decisions and actions towards the feature.
Seeking Feedback and User Testing- We created wireframes to quickly create the usability and structure for user testing so we could quickly iterate. This revealed frustrations of users finding the feature confusing to use, limited options as an annoyance if they didn't want to use the feature which lead to use prioritising improvements for a seamless experience.
Iterating based on feedback aking on this feedback from the usability testing iterated the problems they had with it. We focused on the difficult time users had figuring out how they can take the connection further through these elicits as this was a fundamental user need from our earlier research.
Prototype Video
The final outcome of the brief lead to our creation of Linkedln Elicits which aims to engage the younger demographic of Linkledn users. This feature aims to encourage users to participate in authentic conversations and allows for more mutual points of connections amongst individuals. Ultimately, this component of the app aims to help entry level younger users to engage with senior professionals.
Given the time constraints, I had to let go of the usual practice of adhering strictly to specific research and design methods. Typically, assignments mandate the use of a certain number of methods, but in this case, I had to focus on what was truly essential and impactful. Moving forward, I’ll always ask myself: "Is this actually helping me understand the user or enhancing the product experience?" If not, I’ll set it aside.